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Product Marketing Manager Product Marketing Manager Full Time LP Building Products | Nashville, TN (37201) TODAY LP Building Products is a leading global manufacturer of engineered wood products.  At LP, creating new solutions for building is who we are. Since we pioneered our first engineered wood product, we’ve been continually creating better products to fit the changing needs of the building industry.   LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.  JOB PURPOSE:Within a business, and under the direction of the Business Marketing Manager, maximize product line profit contribution, market share and revenue to include strategy creation and execution, pricing management, financial analysis, market segmentation, market research, competitive intelligence, new product development and effective marketing plan execution for an assigned segment of the business (product line, customer segment, etc.). May lead efforts to identify, develop and commercialize new products and/or software.   KEY RESPONSIBILITIES:     Develop comprehensive product line strategy that aligns with business unit strategy and overall company goals Champion execution of strategic plan elements including new product development May provide direction and lead execution for new product development and/or software development, services and solutions from ideation up to launch, following the LP new product development process, including developing and testing concepts, ensuring product development delivers on the concept, and ensuring an appropriate testing plan is implemented May identify and lead product development projects with cooperation from Quality Assurance, Manufacturing, Engineering, all customer levels, suppliers and other key business contacts; as well as Software development projects with cooperation from IT, vendors, all customer levels, and other key business contacts Deliver revenue and profit targets for assigned $100 50-200 million dollar (revenue) business segment by acting as the liaison between Sales and Operations, managing costs, growing profitable product lines or SKUs, and other initiatives. Execute pricing strategies that optimize revenue and profit by managing price lists, price zones, price increases, rebates and allowances, and special pricing allowances (SPAs) with the appropriate pricing manager Forecast annual, quarterly and monthly volumes and pricing for assigned product lines by using business knowledge, statistical techniques, historical data, and sales input. Pioneer and develop new accounts and markets as needed per business strategy, including selecting segments and accounts to target, developing target list, leading execution, making personal calls, and other action required to achieve the objective. Analyze and optimize routes to market in coordination with overall company channel strategy for assigned product lines Coordinate all elements of marketing communications for assigned product lines, engaging corporate marketing, agency, public relations, and other resources to execute a well-coordinated plan. Manage direct marketing budget of approximately $1-2 million for assigned product lines Lead cross functional teams to flawlessly execute major projects, including sales blitzes, new product launches, major promotions, product repositioning, and other key initiatives. Develop and manage strong relationships with strategic customers and vendors in order to meet market needs, reduce response time, and facilitate flawless execution. Perform other duties as assigned Perform all duties in accordance with safety rules and regulations    QUALIFICATIONS:   Demonstrated analytical, quantitative and financial skills. Ability to effectively and efficiently manage and keep projects on track. Strong problem solving skills Demonstrated sales and marketing skills. Strong written and oral communication ski TODAY